PEOPLE CHANGE
THEIR MINDS
Problem
People believe their taste buds are fixed. That they'll always be
either a Marmite lover or hater.
Insight
Our tastes change over time
Idea
Position Marmite as a flavour worth revisiting.
People believe their taste buds are fixed.
That they'll always be either
a Marmite lover or hater.
Our tastes change over time.
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